Website Advertise

The internet is all about finding out information on a particular subject. There are many different types of website, some offer a service, some offer a product and some merely offer advice. In this article I write about this third type of site which I refer to as information portals.

I am not sure if you have ever heard of a program that the search engine Google run, which is called Google adsense. Basically people pay to appear on the front pages of results under certain keywords such as web hosting. Their advert then appears under the sponsored listing sections of the search results which can be above or to the right of the natural listings. This advertising program is called Google adwords and has proved to be very popular with advertisers who are attempting to attract more traffic to their site. This is also known as pay per click (ppc) and many of the other major search engines also run similar programs.

Google adsense is a bit different. This is where people who own a website allow Google to include these Google adword adverts on their site. When people who visit the site click on one of the ads, the website owner receives a percentage of the income received. This is paid to the website owner normally on a monthly basis by Google.

One of the problems with this program is that it is taking your visitors away from your site. You may be making some money but these people of course may have bought your product or taken up your service if they had spent longer at and reading your website.

This is where sites which are purely information based and do not offer a service or product can do well with Google adsense. The website owners of these information portals are quite happy for you to click on one of the Google adverts as they do not care if you move onto reading another site.

These information portals are becoming more and more popular with people who are trying to increase their monthly earnings on adsense. People who design this type of site should normally be able to offer their services for a very affordable fee. Typically you should not need to break the bank and I personally know of somebody who only charges 150 plus free hosting for a fifteen page information portal site.

The web designer is able to find the content for these information portals in the many article directories which are now out there.

Expired domains can provide a lucrative ongoing income. Before you register an expired domain you need to consider what uses you can make from it to maximize your revenue.

To explain, expired domains come about as domains are only registered for a certain period. If the domain isn’t renewed, then it will expire. Many expired domains have had a lot of time and effort spent on promoting them, so there are obvious benefits to be gained by re-registering an expired domain, such as ongoing visitor numbers.

Most passive revenue gained from an expired domain could come from advertising. It is worth noting that different adverts can pay different rates. For example, a financial services advert would normally pay more for a click-through than an advert for cooking recipes.

The more visitors your domain receives, the more clicks your adverts are likely to receive. So it is important to consider the number of links pointing to the domain, and the domains rankings in the top search engines. The more links and higher ranking, then the more visitors the domain is likely to receive.

There are websites out there that can provide this information on expiring, and expired, domains. You should seriously consider using their services in order to find your quality expiring domains, as they can vastly simplify your search.

So concentrate your search for expiring domains that will receive visitors and are based on a subject that will be attractive to advertisers. Once you have found an expired domain, and registered it, you will then need to consider your options.

A quick and simple option is to sign up to a domain parking service that will show adverts and split the advertising income with you. It may be quick and simple, but it is probably not the most effective use of your domain.

Instead consider building a website based on that domain. This may seem a daunting task, but with the help of a good teach-yourself-HTML book, free website templates, and a little practice, you may surprise yourself how quickly you can put together a website. Good content, and lots of pages, can be the key to a successful website.

To have a website you need to host it. There are many cheap hosting options from around $10 per year. There are even companies that offer free hosting – but make sure that the free hosting package allows you to use your own domain name.

With your own website you are then able to show your own adverts, or sign up to services such as Google AdSense which will show adverts for you.

You can also add links from this new website to any other websites you own, thus further promoting your other websites.

Links to third party websites can also be sold. If your new website is of a high enough standard, paid-for links can provide a significant income.

Building your own website is a harder task, and may involve an outlay for the hosting, but the income you can derive should outweigh the extra costs.